FOCUS ON THE FARMER.
It’s a simple motto that defines everything we do.
We empower small farmers to successfully serve their local markets.
Bright Agrotech is the leader of high density, practical, and productive vertical farming equipment.
We educate, equip, and empower small farmers to successfully serve their local markets. We believe empowering these farmers helps create access to better food for all people through a distributed network of values-based, economically viable farms.
We offer a variety of products and services that stack the deck for small farmers wanting to grow more food with fewer resources using appropriate growing techniques and technology.
Our flagship product, the ZipGrow Tower, is a core component of many of the systems used by today’s most innovative farmers, from indoor hydroponic warehouse farms, to vertical aquaponic greenhouses, and even a variety of high density container farms like Freight Farms and Modular Farms.
The bottom line: Our team has the drive and experience necessary to help modern farmers succeed. We look forward to working with you to build the modern farm of your dreams.
We believe in a future where relatively “small” farmers play a very large role in providing better food for their communities, and we’re committed to helping them leverage appropriate technology to build businesses to do so. Being a small farmer doesn’t have to mean growing less.
MODERN FARM GUIDES
Our team is passionate about enabling growers of all sizes to optimize their production for space, labor, and operating costs. Whether they grow in 100 square feet or 10,000, if they want to sell real food to their local markets, we will work work them to make it happen.
Ready to start your own farm?
We are a rapidly growing group of dedicated, creative thinkers living by our six core values to build the future of food we believe in. One where food production is distributed and localized to ensure everyone has access to high quality produce grown locally with transparency and flavor in mind.
Our ability to live by these values determines our ability to grow and partner with more farmers to change the world.
These are a few of the values that help us focus on the farmer…
Create honest products & transparent relationships
Be intentional and work with a purpose
Always be useful
Be lean, scrappy, and work hard every day
A POSITIVE PERSPECTIVE
Unlike a lot of gloom and doomers, we’re very optimistic about the direction our food system is headed. While others succumb to the fear of running out of space to feed our growing population, we focus on empowering modern farmers to take practical steps to grow food today, with the resources they have available.
We believe that one is always better than zero.
One farmer doing something about the problems is always better than 100 talking about the problems.
It’s important to remember that change usually doesn’t take place on a large scale. Change and innovation come from the bottom.
We work hard to deliver the best information and best/most appropriate technology to help small farmers run economically viable businesses.
We believe it’s the “non-traditional farmer” who will power the food system we need now, and in the future.
And we want to help them be as successful as possible.
The relationship between farmer and consumer has grown too distant. The Upstart Farmer movement revolves around the passion of hard working farmers committed to growing healthier food for their communities with ZipGrow technology.
Upstart Farmers are driven and collaborative commercial vertical farmers growing hydroponically (i.e. without soil) with 50 ZipGrow towers or more and belonging to the Upstart Farmer network.
These farmers are:
- Commercial food producers
- Impact-conscious growers
- Growing food using innovative and efficient techniques
- Transparent, local farmers
- [Becoming] expert hydroponic growers
- Making an impact and a living by growing with a purpose